A major agricultural cooperative from Central Asia joins Direct Co-ops, bringing more than 50,000 farmers to offer their produce to small business owners including grocery and convenience stores, restaurants, hotels and motels in USA/Canada and globally. Sabz Coop has more than 50,000 organic farmers and over 40 local co-ops under its umbrella in several countries

Direct Co-ops proud to be part of the launch of Bloomberg TV in Canada, at the official event hosted by the Toronto Stock Exchange.

Jie Matar, the stylist to the stars, showing his support of the Direct Initiative!

Direct Co-ops shoots the music video for Fito Blanko’s song “Come Alive”, which has become the Direct Initiative’s theme song featuring Fito Blanko and Karl Wolf. The shooting took place on several locations in Kensington Market in Toronto, as well as in Mississauga and Markham, featuring over 80-persons’ flash mob volunteers from local schools and

George Stroumboulopoulos, host of CBC show Hockey Night in Canada, expresses his support of the Direct Initiative!

Direct Co-ops establishes a partnership with The 8th Generation Infinity Network to help all First Nations through the Direct Initiative for all global indigenous peoples… Special thanks to Kevin Nadjiwon, president of The 8th Generation Infinity Network linking all indigenous communities of the Americas.

The Honorable Bob Rae, former head of the federal Liberal Party of Canada, speaks at the Yorkville-Forest Hill Rotary Club and expresses his support of the Direct Initiative during the official induction of Ahmed Attia into Rotary International.

Canada’s greatest author Margaret Atwood expresses her support of Direct Co-ops’ work for the mom and pop independent businesses in Toronto.

Direct Pension is born! A pension for small and medium sized businesses has been approved for the Direct Initiative to white label the purchasing power parity.

Direct initiative has been sponsored with 300 of Jean Michel Basquiat’s prints. Basquiat is one of America’s most influential Artists of this century. Johnny Browers felt compelled by the initiative’s mission and wanted to provide support with the art. In addition one original Basquiat painting (Apx. $30,000.00 US value) will be donated to one lucky